ZanyZax is a Twitch streamer engaged with his community, gaming, and having fun with his chat (even at his own expense). He was looking to launch his stream and social media with all-new branded graphics with the future intent to delve into a YouTube channel, his own website, and a full stream-themed apparel line.
What emerged was a successfully unified campaign and partnership that has boosted his community engagement and created fun in the stream with emotes that became “inside-jokes”, fan artwork featuring him and some of the t-shirt graphics, and more. The scope of work for the project has been a fun variety including video editing, animation, building a website, apparel design, and on-stream graphics.