Faced with being stuck in the NBA bubble for the remainder of the 2019-2020 season due to COVID, Grayson Allen was looking to launch his Twitch stream during his free time between games and practices. He wanted to create a look that could apply to future apparel and merchandise he wanted to create, while working well digitally on his stream and on YouTube.
What we came up with was an electrifying look that included his ties to Duke via the color palette that could be applied throughout a variety of mediums including animated transitions and logo reveals, on-stream graphics, and YouTube headers and thumbnails.