As avid fans of apparel, my wife and I set out to create our own apparel line. We wanted the collection to feel modern, yet stylistically be in line with our own aesthetic vintage style that we fell in love with while growing up in the small-town Midwest.
The apparel collection itself was intended for families, ranging from illustrations to faux vintage logos to typographic designs, with the idea that the designs would be appropriate for children but also not too childish for an adult to rock proudly.